Web Design – 5 Important Rules

Web Design Basics:  When it comes to your website and web design, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

Web Design Tip #1 Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

Web Design Tip #2 Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

Web Design Tip #3 Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

Web Design Tip #4 Have a clear call to action

When visitors are deeply engrossed in browsing your site, you will want to make sure they know the purpose of your site.  What is the point of having a thousand visitors a day if none of them can tell what you are selling or do not get the message while using your resources.  A clear call to action is essential with all web design and mobile design if you want it to pay off.

Web Design Tip #5 Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on, on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.  Also MAKE SURE it is not auto play audio. Ask Yourself this, do I require that they like my taste in music in order to use my site, buy my product or explore my service?  If if is not a requirement of yours, then do not require it!  FACT:  Internet surfers prefer the back button to the mute button and will use it 10 to 1.

Why should I Use WordPress Instead of HTML Sites?

Why should I Use WordPress Instead of HTML Sites?

Our preferred web design product has in deed become WordPress.  I said it.  I guess I am having a "coming out of the closet" experience and I am having to eat years of my own claims that WordPress was for soccer moms and not professionals. However, at the time, my statements were true.  WordPress has evolved and far beyond my own pride, I value bringing the best value to my clients and WordPress IDE (Internet Development Environment) is far less expensive and custom coding intensive.  What you could have easily spent $5,000 to have coded just a few years back you can now get in a WordPress Plugin $50, $100 or even sometimes free. We have completed the transition from Joomla, Custom HTML, Custom PHP and etc. to almost exclusively using WordPress and maybe iFraming some custom code into the dev.

Why WordPress?

Let us compare it to a native HTML 4.1 Transitional site.  Take for example that you have carefully crafted a keyword rich and powerful content press release for marketing your small business.  Maybe you spent the money to hire it done or maybe you spent the time but either way, it took from a limited resource to make it possible. Now, You spend the money to release this a decent press release service and that will cost no less than $250.  You posted it to your FaceBook, Twitter, Google+ and made a quick video to post to YouTube. How much time and money do you have invested at this point, the sum total of $750 at least, assuming your do value your own time.  Now we post this to our own site and what does our traditional html site do with it?  It sits on it and does nothing.  What would WordPress do with it, with a simple modification, already done on all WordPress sites we sell, and your site itself would continue to distribute this, and every post you make to any number of ping sites such as:
  1. http://rpc.pingomatic.com/
  2. http://blogsearch.google.com/ping
  3. http://api.feedster.com/ping
  4. http://api.my.yahoo.com/RPC2
  5. http://api.my.yahoo.com/rss/ping
  6. http://bblog.com/ping.php
  7. http://bitacoras.net/ping/
  8. http://blog.goo.ne.jp/XMLRPC
  9. http://blogdb.jp/xmlrpc
  10. http://blogmatcher.com/u.php
  11. http://bulkfeeds.net/rpc
  12. http://coreblog.org/ping/
  13. http://mod-pubsub.org/kn_apps/blogchatt
  14. http://ping.bitacoras.com
  15. http://ping.blo.gs/
  16. http://ping.bloggers.jp/rpc/
  17. http://ping.cocolog-nifty.com/xmlrpc
  18. http://ping.feedburner.com
  19. http://ping.rootblog.com/rpc.php
  20. http://ping.syndic8.com/xmlrpc.php
  21. http://ping.weblogs.se/
  22. http://rcs.datashed.net/RPC2
  23. http://rpc.blogrolling.com/pinger/
  24. http://rpc.technorati.com/rpc/ping
  25. http://rpc.weblogs.com/RPC2
  26. http://topicexchange.com/RPC2
  27. http://www.a2b.cc/setloc/bp.a2b
  28. http://www.blogdigger.com/RPC2
  29. http://www.blogpeople.net/servlet/weblogUpdates
  30. http://www.blogroots.com/tb_populi.blog?id=1
  31. http://www.blogshares.com/rpc.php
  32. http://www.blogsnow.com/ping
  33. http://www.blogstreet.com/xrbin/xmlrpc.cgi
  34. http://www.lasermemory.com/lsrpc/
  35. http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php
  36. http://www.newsisfree.com/xmlrpctest.php
  37. http://www.popdex.com/addsite.php
  38. http://www.snipsnap.org/RPC2
  39. http://www.weblogues.com/RPC/
  40. http://xmlrpc.blogg.de/
  41. http://xping.pubsub.com/ping/
  42. http://api.blogblogs.com.br/api/ping
  43. http://bulkfeeds.net/rpc
  44. http://rpc.technorati.com/rpc/ping
  45. http://api.my.yahoo.com/rss/ping
  46. http://rpc.icerocket.com:10080/
  47. http://1470.net/api/ping
  48. http://api.moreover.com/RPC2
  49. http://api.moreover.com/ping
  50. http://ping.weblogalot.com/rpc.php
  51. http://pingoat.com/goat/RPC2
  52. http://rcs.datashed.net/RPC2/
  53. http://rpc.blogbuzzmachine.com/RPC2
  54. http://www.catapings.com/ping.php
The advantages of this should go without saying.  This is the first in the series look forward to more to come in the How Should I Get in the Online and Mobile Action? Series.

Keeping Sales Simple

For those of us working in the exciting world of sales, we are all too familiar with the pressures of meeting our  daily, weekly, monthly, or quarterly goals. This pressure can sometimes cause us to lose focus on the simple things that made us successful to begin with.  When we make a sales presentation, it is important to look and sound the part. A professional appearance and product knowledge are two very important ingredients involved in sales.

Don’t ever loose sight of the fact that sales is supposed to be fun!.

I can remember a time a few years back, at that time, I was selling marketing and we had unrealistic goals that we were required to meet, and those goals were unit and dollar driven. It was a fast paced environment and every technique we could think of was incorporated into our sales.  Nothing was taken for granted.    Including the simple stuff..

One particular afternoon I stopped in a small business in Branson Missouri.  They provided upholstery services for restored cars and high end unique furniture.  I was truly impressed with this product.  The same could not be said the other way around.  My interest in his business was not effected by this, he was a nice man even though quite busy.  I didn't overstay my welcome but didn't rush out after I realized he simply was not buying.  One reason was, again, I truly was impressed with his talent and the product they were providing.

A couple days later the man called me.  He said that another provider of the same service had called upon him and he still was not sure that the product was right for him but he wanted to do business with me. The fact is, I treated him like another business person.  Not a target or a mark. Not because I was being slick, but because it was easy, it was simple, and I had fun doing it.

There was no selling involved in that conversation.  I was just being a nice person.  Salesmanship is important, but people want kindness more so.

My point is, take some of the pressure off of yourself and start having fun! Be nice, smile. It is not always necessary to act and speak so professionally, it can come off fake, and worst of all boring.

So starting today, take a load off, roll up your sleeves, smile, laugh out loud, and most of all have fun and keep it simple!

Dave Yeager

Mobile Devices and Small Business

Mobile Devices

- People access them in store and access their mobile devices for just about everything.

We found this surprising: Mobile Devices Research on Yahoo

While doing some research in the yahoo data on mobile devices, I came across this study.  I found it surprising that 15% of people still do not use mobile internet for making buying decisions. Do the live under a rock?  Even more surprising is that while only 15% of Americans are not using mobile devices while out shopping, only about 15% of small business is taking any advantage of this smart business window.  I had a corporate executive tell me one time that Small Business People were not smart business people, if they were smart business people they wouldn't be small business anymore. It made me mad to no end.  Lately I have been wondering if there was some truth to it.  I guess it is because I got such an early jump on this thing, it leaves me shaking my head at how many are passing up this time of smart business.  Do business owners not get that 93% of your customers own a mobile device?  That 85% of them use it to make buying decisions while in stores?  YOU CAN TAKE THE SALE FROM YOUR COMPETITION WHILE THEY ARE IN THE COMPETITORS STORE!!! Not to mention that you current marketing is failing.  How do I know that?  Because across the board traditional marketing is failing.  Everyone went mobile and small business owners everywhere are sitting on their thumbs and waiting for everyone else to go mobile.  This way when you do it you have to compete with everyone and share all the possible sales with them all the while paying much much more for your program then. Right now is the time to move, if you are a smart business owner anyway.  The other option is to wait and take full advantage of the buy high and sell low business model.  Mobile is the equalizer between small business and corporate.  The big boys needs months if not years to train thousands of people and implement a nation of technology.  The SMB has flexibility but if you spend the entire time it takes the big companies to retool and organize and just watching what is going on, deer in the headlights, mobilized by fear then you will continue to get smoked by the big companies and struggle the whole way. What are you scared of?  I see companies pumping thousands of dollars into TV ads when 18% of TV campaigns in 2011 were at positive ROI and they are scared to death to spend $247 for a mobile landing page. With 50% of local search now mobile, the time to be a side-liner in the fastest growing industry in the history of the world is over.  The time is now, DO IT!

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QR – QR Code – QR Code Logo

QR Code?  What is this QR you speak of why does it get to drive?

QR Code for Mobile Link to Youtube video content - QR Code LogoThe short answer is QR is a Quick Response Code that is a form of a two dimensional bar code much like the one dimensional bar codes that are on most of the products we buy.

By using another axis, this code has the ability to store much more information.  Is the QR Code and resulting Microsoft tag New?  Actually the QR Code | Microsoft tag and the SMS Text Message had the same birth year, 1992. Toyota was running one of the few remaining US based automotive plants that were multiple tooled (one car down the line is a X model, the next a van and maybe the next a SUV).  The time it took to communicate the new project and retool the line needed a solution.  They needed something that could have every part number, screw size, paint mix, wire, seat, etc. and input it in the system in a quick way that allowed stations to work at their own pace.  They invented to QR Code to perform this task. Each station could scan the qr and have all the data necessary to perform their task in one qr sticker that was located in the same place with every car.
  Next in line to realize the value of two dimensional bar codes was the shipping industry.  A normal bar code is useless with the loss of only one bar while a QR Code in theory can loose as much as 40% of the code and still work.  While the real world error correction is not as high as 40%, it is the feature that allows us to modify the codes for aesthetics and branding.

QR or Microsoft Tag

The full marketing potential of the QR Code | Microsoft tag is not even realized yet.  We do know that the small amount of scans a QR Code | Microsoft tag and will get often outpaces the other channels despite a fraction of the interaction or cost.  Mobile marketing changes the world you run your business in.  You step into a new dimension where 98% of marketing messages are read (on SMS Text) and almost half the population makes over $100k per year (48.34% of iPad owners have a family income in excess of 100k while only 6% of US homes meet this standard) and about 15 minutes after your start a new marketing campaign, your customers are showing up on site and by the time you shut off the lights you have completed the campaign, have the money back in your business and the profits in your pocket.  Buy a Custom QR Code | Microsoft tag

QR Code Designs and Our Marketing SaaS

Marketing Mix: Big Coupons, Bad Business?

Is Marketing Mix w/ Mass Group Big Discount Coupons Just Bad for Your Business?

I know everybody has different views on marketing mix, I would just suggest you look long and hard at the real numbers behind mass discount coupons, the function you want to offer to businesses and if they two mash.  ("Granted, I am not always right but I need you to meet me half way and realize that I am never wrong") IMO, Mass Discount style discounts offer the wrong style of marketing mix with the wrong demographic to the wrong businesses 95% of the time.  What I mean is that utilizing Mass Discount Coupons in your Marketing Mix is a long term strategy that needs to get near the end of the customer life cycle to have any chance at a +ROI, and in at least 90% or better, never will.  Long term ROI strats are a corporate Gig. Wal-Mart putting out commercials that appeal to 2 year old so when they are an adult they shop Wal-Mart.  SMB's need that money back quick to reinvest. 1% back in a week is much better than 25% that takes a year.  50% Coupon, plus company like Mass Discount takes another 25% is marketing for a loss and destroying brand value if used to any degree of regular cycling.  It pulls a lot of millennial gens true.  But, out of all recorded history they have the least brand loyalty and out of everyone alive right now, the least money to spend.  By wrong businesses, basically if you’re not building a marketing mix for a pizza delivery place or a campus coffee shop. I am focusing heavily on baby boomers when it seems a lot of others have forgotten the generation that is by far the largest spenders of high technology in 2011 plus, they are inheriting 17 trillion dollars right now.  Once the baby boomers have inherited their parent’s money, it will have been the largest transfer of wealth in the history of the world.  I may be off but I think there is a big bubble coming and a huge market for simple technology that allows non-technical people to do technical things.  (Close Your Eyes, It is "Quick Plug Time")

Spread Your Marketing Mix with a Great new program to help your Social Media and rejuvenate your Marketing Plan

How to get into the QR Marketing game a big savings!

Really Nice Mobile Marketing, Social Media and Print Marketing System for one low all in Modern Marketing price. (OK, it's over) Your profits and your customer’s profits are both much better off to focus on building brand value and fast turn marketing.  My Marketing Mix:  One tool I use is creative list building with SMS marketing and it is brilliant.  It is the tool to do just that when used right.  Don't get lost in the glitter of new shiny things. Nothing has changed in how your message should be used throughout your marketing plan, only the vehicles, Classic Messages in Modern Vehicles is a line I use a lot.  I have a lot of clients who went the mass coupon route and they are pissed they did.  It is my belief that a good marketing plan will not utilize these services at all, ever. I spent my years in restaurants and worked off of many a marketing plan and I know what happens when your marketing plan has specials that leave room for profit.  If a special is successful, they try to start making money back for all the work at some point.  Usually it is in the form of inferior ingredients and only God knows what else, so I don’t like them as a professional or a consumer unless it is a non=consumable item. Want to see some alternative that give you fast response at a low investment?  Visit our marketing superstore (Under construction now) or our YouTube Channel to learn more.  When you are ready, call us.  800-895-1816

Confrence Lines / Call Tracking / Call Recording

Call Tracking & Call Recording:  GREAT PRICES. Example:  40 Person Seat (scalable up or down with a click), {Descaled #s are not retrievable} Would Run $160 Per Month for the 40 Toll Free Numbers plus All 40 Lines run for $1.20 per Minute, free soft phones or affordable hard wire, 1 Click To Join for internet participants with integrated video at no charge hosted on your server (setup must be done locally we can assist your IT or a local company, no expensive software should be under 4 hours billed time.) All the bells and Whistles of a $2500 / Month System for $4 Per Toll Free or $3 Per Local Number and .03 Per Minute with at least 30 Lines or $5 per Line and .05 per Minute for Less. Back office access panel to easily add lines or subtract them on the fly, activating a new line to your conference room is a 45 second task. (The monthly charge is occurred at line activation, no prorating.)

Marketing Mix

Social Marketing on Facebook

Facebook, Twitter, Google+, Pinterest & More

Social Marketing - Where is your Social Marketing element and how does it work into your marketing mix? Social Marketing is so important in today's Marketing Mix because it is an equalizing factor to a down economy. Marketing Mix trends in Springfield, MO (which has a big rural influence mixed with a small percentage of urbanites) is that most businesses have not embraced Social Marketing or even SEO and the power it can have for their business. It amazes me to see business owners spending thousands of dollars to run TV ad after TV ad, and then doing nothing to take advantage of the marketing power of their customer base. They are far more effective and best of all, they are giving it away for the asking. Have You asked? Social Marketing is a task of business like any other. Many business owners do not have the time to keep up with it and choose to ignore it, I guess they are doing the same with SEO.

TV COMMERCIAL SPECIAL: You pay for the copy creation, and your commercial will run free for life!

You would jump on it, right? So what is different about bring Social Marketing into your marketing mix? So what if you have to pay a company to manage it, it costs about what you would spend to have any other marketing creative service working for you but then the big benefit is the vehicle is free. This is the most expensive part of marketing. This opens up dollars to spend on promotions, prizes and content development. You can spend this money on your quality of service and your clients. Social Marketing is more than a crafty new way to promote, Social Marketing is a gamer changer when you do it right. Our services do this for you. Some services such as SEO are a big investment, but the investment has a time period, 6-12 months and then the spend level drops to a maintenance level because the work is done. It is possible to have to pick it up from time to time because a competitor is on the move, but all in all… SEO works out to be one of the best ROI’s in marketing. Over a 3 month period it is bad, over a 3-5 year period it is awesome. What does SEO have to do with social marketing? It doesn’t directly, but they work hand in hand. The point is we want to be seen again and again. That has not changed about marketing, the difference is we want to do it for about 2/3 less than we used to. It is more than just possible to reduce your marketing by 2/3 and maintain the same results or to triple even quadruple the results of your marketing budget today. Brand With Social Marketing. When all of your social marketing efforts come together and work as a unified front, in a contiguous and easily recognizable message, the brand recognition sores and the front of mind awareness has staying power. But it has to be clever, fresh and relevant. Once those factors are met, then it has to be everywhere we can put it, for the right price, of course. The future of Direct Mail can also be found in Social Marketing. Using mailers to build your database, and then market that database. That is what we are doing, building our own following base instead of paying others to use theirs. Other marketing agencies say to advertise on network tv, we say start your own network. Local restaurateurs can start a weekly cooking show. Construction companies can start a DIY show (maybe with some other companies that offer different services) With a $600 camera and a savvy web developer, you now have your own network with an on demand archive of relevant, useful information that will draw users and provide a rich resource of leads that grows as your archives do.

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Mobile Marketing | Viral Marketing!

Successful Mobile Marketing strategies are key components to any successful business in this modern era and Mobile Apps and Viral Marketing are a great way to monetize on the fastest growing industry in history. How to achieve success on Mobile Apps With Viral Marketing can seem a bit tricky, for some… Mobile Phones showing Promotis Mobile Marketing Solutions Perhaps your business offers a wonderful product or service, but your bottom line isn't where you envisioned, that is where Mobile Apps and Text Messages from PromotIS fits in. We leverage enterprise grade technology that requires a specific set of Mobile Technologies knowledge.  Mobile Apps and Text Messages can seem daunting but in all actuality you just deliver your classic message in our modern vehicle and let us do the lifting.  It doesn’t matter how mobile or hi-tech our services are because all that matter to our clients is that we connect sellers with buyers at a highly effective rate! The number one reason the majority of businesses fail is the lack of capital.  The ratio with traditional marketing mandates a model where you are entering your 3rd year when your ROI starts to come in from day one.  Our system literally pays for itself and starts to produce a Return On Investment within a few hours.  This is after the database is built. National average on the database is $5-6 per entry and takes a couple years as they trickle in.  We offer two options, A) Trickle Building where it costs about 50 or 60 cents per.  B) Viral Marketing SMS Business Accelerate.  Yes it costs on average with everyone else but you have a solid list built in a couple weeks, and get to experience Viral Marketing first hand,  sometime even over a weekend. When you hire the hard working staff and advanced application software & Mobile Apps only available at PromotIS, the results are obvious! Must see mobile solutions Mobile Marketing is the most efficient way to promote your business dollar per dollar, and Mobile Marketing has become a necessary marketing strategy with the growing number of mobile phones, tablets and computers entering today’s society. Over half a Million Androids are activated every single day up from 200,000 per day in August of 2010 Google’s CEO Larry Page Announced in July ’11.  You may think the plateau was reached but it was merely beginning as they announced in February of this year, 2012,  they were activating 850,000 Androids per day and having 450,000 app downloads with a disproportional number of mobile app downloads being in the USA.  Nielsen’s Ratings released the same month showed the Apple & Android Combo to account for 46.47% of all mobile phones. Mobile Commerce has been growing well over 500% per year, Mobile Marketing is more than doubling every year and all the while almost every other form of marketing or advertising are losing effectiveness & audience.  One marketer, with plenty of klout, said this spring that mobile marketing and social marketing’s ROI was you get to keep your business in 5 years.  There is no doubt that the great shift is underway and your investment is safer in the front than trailing behind.  These are not just words either, in fact it well predicted that even the mighty will fall in this shift and 41% of our nations Fortune 500 Companies will fail to modernize and mobile leading to their collapse by 2021. Luckily for you, mobile marketing is PromotIS' specialty. PromotIS offers a variety of ways to increase awareness of your business through the use of mobile applications such as RSS feeds and social networking sites such as Facebook, and best of all, PromotIS is an affordable marketing firm that offers your business many ways to save time and money in advertising.
New group text message application for modern buisness and groups

Group Texting Applications

Mobile Marketing for Mobile Devices