Why should I Use WordPress Instead of HTML Sites?Our preferred web design product has in deed become WordPress. I said it. I guess I am having a "coming out of the closet" experience and I am having to eat years of my own claims that WordPress was for soccer moms and not professionals. However, at the time, my statements were true. WordPress has evolved and far beyond my own pride, I value bringing the best value to my clients and WordPress IDE (Internet Development Environment) is far less expensive and custom coding intensive. What you could have easily spent $5,000 to have coded just a few years back you can now get in a WordPress Plugin $50, $100 or even sometimes free. We have completed the transition from Joomla, Custom HTML, Custom PHP and etc. to almost exclusively using WordPress and maybe iFraming some custom code into the dev.
Why WordPress?Let us compare it to a native HTML 4.1 Transitional site. Take for example that you have carefully crafted a keyword rich and powerful content press release for marketing your small business. Maybe you spent the money to hire it done or maybe you spent the time but either way, it took from a limited resource to make it possible. Now, You spend the money to release this a decent press release service and that will cost no less than $250. You posted it to your FaceBook, Twitter, Google+ and made a quick video to post to YouTube. How much time and money do you have invested at this point, the sum total of $750 at least, assuming your do value your own time. Now we post this to our own site and what does our traditional html site do with it? It sits on it and does nothing. What would WordPress do with it, with a simple modification, already done on all WordPress sites we sell, and your site itself would continue to distribute this, and every post you make to any number of ping sites such as:
Don’t ever loose sight of the fact that sales is supposed to be fun!.
I can remember a time a few years back, at that time, I was selling marketing and we had unrealistic goals that we were required to meet, and those goals were unit and dollar driven. It was a fast paced environment and every technique we could think of was incorporated into our sales. Nothing was taken for granted. Including the simple stuff..
One particular afternoon I stopped in a small business in Branson Missouri. They provided upholstery services for restored cars and high end unique furniture. I was truly impressed with this product. The same could not be said the other way around. My interest in his business was not effected by this, he was a nice man even though quite busy. I didn't overstay my welcome but didn't rush out after I realized he simply was not buying. One reason was, again, I truly was impressed with his talent and the product they were providing.
A couple days later the man called me. He said that another provider of the same service had called upon him and he still was not sure that the product was right for him but he wanted to do business with me. The fact is, I treated him like another business person. Not a target or a mark. Not because I was being slick, but because it was easy, it was simple, and I had fun doing it.
There was no selling involved in that conversation. I was just being a nice person. Salesmanship is important, but people want kindness more so.
My point is, take some of the pressure off of yourself and start having fun! Be nice, smile. It is not always necessary to act and speak so professionally, it can come off fake, and worst of all boring.
So starting today, take a load off, roll up your sleeves, smile, laugh out loud, and most of all have fun and keep it simple!
- People access them in store and access their mobile devices for just about everything.smart business window. I had a corporate executive tell me one time that Small Business People were not smart business people, if they were smart business people they wouldn't be small business anymore. It made me mad to no end. Lately I have been wondering if there was some truth to it. I guess it is because I got such an early jump on this thing, it leaves me shaking my head at how many are passing up this time of smart business. Do business owners not get that 93% of your customers own a mobile device? That 85% of them use it to make buying decisions while in stores? YOU CAN TAKE THE SALE FROM YOUR COMPETITION WHILE THEY ARE IN THE COMPETITORS STORE!!! Not to mention that you current marketing is failing. How do I know that? Because across the board traditional marketing is failing. Everyone went mobile and small business owners everywhere are sitting on their thumbs and waiting for everyone else to go mobile. This way when you do it you have to compete with everyone and share all the possible sales with them all the while paying much much more for your program then. Right now is the time to move, if you are a smart business owner anyway. The other option is to wait and take full advantage of the buy high and sell low business model. Mobile is the equalizer between small business and corporate. The big boys needs months if not years to train thousands of people and implement a nation of technology. The SMB has flexibility but if you spend the entire time it takes the big companies to retool and organize and just watching what is going on, deer in the headlights, mobilized by fear then you will continue to get smoked by the big companies and struggle the whole way. What are you scared of? I see companies pumping thousands of dollars into TV ads when 18% of TV campaigns in 2011 were at positive ROI and they are scared to death to spend $247 for a mobile landing page. With 50% of local search now mobile, the time to be a side-liner in the fastest growing industry in the history of the world is over. The time is now, DO IT!
QR Code? What is this QR you speak of why does it get to drive?
Next in line to realize the value of two dimensional bar codes was the shipping industry. A normal bar code is useless with the loss of only one bar while a QR Code in theory can loose as much as 40% of the code and still work. While the real world error correction is not as high as 40%, it is the feature that allows us to modify the codes for aesthetics and branding.
QR or Microsoft TagThe full marketing potential of the QR Code | Microsoft tag is not even realized yet. We do know that the small amount of scans a QR Code | Microsoft tag and will get often outpaces the other channels despite a fraction of the interaction or cost. Mobile marketing changes the world you run your business in. You step into a new dimension where 98% of marketing messages are read (on SMS Text) and almost half the population makes over $100k per year (48.34% of iPad owners have a family income in excess of 100k while only 6% of US homes meet this standard) and about 15 minutes after your start a new marketing campaign, your customers are showing up on site and by the time you shut off the lights you have completed the campaign, have the money back in your business and the profits in your pocket. Buy a Custom QR Code | Microsoft tag
Is Marketing Mix w/ Mass Group Big Discount Coupons Just Bad for Your Business?I know everybody has different views on marketing mix, I would just suggest you look long and hard at the real numbers behind mass discount coupons, the function you want to offer to businesses and if they two mash. ("Granted, I am not always right but I need you to meet me half way and realize that I am never wrong") IMO, Mass Discount style discounts offer the wrong style of marketing mix with the wrong demographic to the wrong businesses 95% of the time. What I mean is that utilizing Mass Discount Coupons in your Marketing Mix is a long term strategy that needs to get near the end of the customer life cycle to have any chance at a +ROI, and in at least 90% or better, never will. Long term ROI strats are a corporate Gig. Wal-Mart putting out commercials that appeal to 2 year old so when they are an adult they shop Wal-Mart. SMB's need that money back quick to reinvest. 1% back in a week is much better than 25% that takes a year. 50% Coupon, plus company like Mass Discount takes another 25% is marketing for a loss and destroying brand value if used to any degree of regular cycling. It pulls a lot of millennial gens true. But, out of all recorded history they have the least brand loyalty and out of everyone alive right now, the least money to spend. By wrong businesses, basically if you’re not building a marketing mix for a pizza delivery place or a campus coffee shop. I am focusing heavily on baby boomers when it seems a lot of others have forgotten the generation that is by far the largest spenders of high technology in 2011 plus, they are inheriting 17 trillion dollars right now. Once the baby boomers have inherited their parent’s money, it will have been the largest transfer of wealth in the history of the world. I may be off but I think there is a big bubble coming and a huge market for simple technology that allows non-technical people to do technical things. (Close Your Eyes, It is "Quick Plug Time")
Spread Your Marketing Mix with a Great new program to help your Social Media and rejuvenate your Marketing PlanYouTube Channel to learn more. When you are ready, call us. 800-895-1816
TV COMMERCIAL SPECIAL: You pay for the copy creation, and your commercial will run free for life!You would jump on it, right? So what is different about bring Social Marketing into your marketing mix? So what if you have to pay a company to manage it, it costs about what you would spend to have any other marketing creative service working for you but then the big benefit is the vehicle is free. This is the most expensive part of marketing. This opens up dollars to spend on promotions, prizes and content development. You can spend this money on your quality of service and your clients. Social Marketing is more than a crafty new way to promote, Social Marketing is a gamer changer when you do it right. Our services do this for you. Some services such as SEO are a big investment, but the investment has a time period, 6-12 months and then the spend level drops to a maintenance level because the work is done. It is possible to have to pick it up from time to time because a competitor is on the move, but all in all… SEO works out to be one of the best ROI’s in marketing. Over a 3 month period it is bad, over a 3-5 year period it is awesome. What does SEO have to do with social marketing? It doesn’t directly, but they work hand in hand. The point is we want to be seen again and again. That has not changed about marketing, the difference is we want to do it for about 2/3 less than we used to. It is more than just possible to reduce your marketing by 2/3 and maintain the same results or to triple even quadruple the results of your marketing budget today. Brand With Social Marketing. When all of your social marketing efforts come together and work as a unified front, in a contiguous and easily recognizable message, the brand recognition sores and the front of mind awareness has staying power. But it has to be clever, fresh and relevant. Once those factors are met, then it has to be everywhere we can put it, for the right price, of course. The future of Direct Mail can also be found in Social Marketing. Using mailers to build your database, and then market that database. That is what we are doing, building our own following base instead of paying others to use theirs. Other marketing agencies say to advertise on network tv, we say start your own network. Local restaurateurs can start a weekly cooking show. Construction companies can start a DIY show (maybe with some other companies that offer different services) With a $600 camera and a savvy web developer, you now have your own network with an on demand archive of relevant, useful information that will draw users and provide a rich resource of leads that grows as your archives do.
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